You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Jochen Hansen.
ANA has found 14 results for you, in 775 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

How new and different are consumers in the digital marketplace?

Will the digital marketplace redefine consumer lifestyles? Does networking improve the quality of our lives? What is the overall trend when it comes to internet usage and what trends can be observed with respect to specific sites and services? In...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 2000
×

Citation

Hansen, J. (2000a, September 01). How new and different are consumers in the digital marketplace?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-new-and-different-are-consumers-in-the-digital-marketplace-


Research papers

Long-term, in-depth market analyses based on media market studies (German)

In practically all countries that are oriented towards the market economy, media coverage and the composition of media users are ascertained on a regular basis within the framework of ambitious research projects. Along with detailed demographic...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1994
×

Citation

Hansen, J. (1994a, September 01). Long-term, in-depth market analyses based on media market studies (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/long-term-in-depth-market-analyses-based-on-media-market-studies-german-


Research papers

Long-term, in-depth market analyses based on media market studies

In practically all countries that are oriented towards the market economy, media coverage and the composition of media users are ascertained on a regular basis within the framework of ambitious research projects. Along with detailed demographic...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1994
×

Citation

Hansen, J. (1994a, September 01). Long-term, in-depth market analyses based on media market studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/long-term-in-depth-market-analyses-based-on-media-market-studies


Research papers

The relevance of expectations in predicting behaviour and moods

The present paper will discuss the relevance of several rational and other apparently irrational indicators in making forecasts for individual markets, in other words, the relevance of the plans, desires, moods and expectations expressed by consumers...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1992
×

Citation

Hansen, J. (1992a, September 01). The relevance of expectations in predicting behaviour and moods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-relevance-of-expectations-in-predicting-behaviour-and-moods


Research papers

The relevance of expectations in predicting behaviour and moods (German)

The present paper will discuss the relevance of several rational and other apparently irrational indicators in making forecasts for individual markets, in other words, the relevance of the plans, desires, moods and expectations expressed by consumers...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1992
×

Citation

Hansen, J. (1992a, September 01). The relevance of expectations in predicting behaviour and moods (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-relevance-of-expectations-in-predicting-behaviour-and-moods-german-


Research papers

High-tech and critical attitudes toward technology or the effect of ideology on markets

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1990
×

Citation

Hansen, J. (1990a, September 01). High-tech and critical attitudes toward technology or the effect of ideology on markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/high-tech-and-critical-attitudes-toward-technology-or-the-effect-of-ideology-on-markets


Research papers

High-tech and critical attitudes toward technology or the effect of ideology on markets (German)

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1990
×

Citation

Hansen, J. (1990a, September 01). High-tech and critical attitudes toward technology or the effect of ideology on markets (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/high-tech-and-critical-attitudes-toward-technology-or-the-effect-of-ideology-on-markets-german-


Research papers

Using sources of readership data for editorial research

This report covers our findings on peoples' use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record). Information has...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
November 25, 1987
×

Citation

Hansen, J. (1987a, November 25). Using sources of readership data for editorial research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-sources-of-readership-data-for-editorial-research


Research papers

Qualitative research models in representative longitudinal studies

The call for "qualitative" research is always heard when the standardised methods which primarily measure quantitative relationships are unable to explain a change in the market or to explain it adequately. In this situation, attention is focused on...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1987
×

Citation

Hansen, J. (1987a, June 15). Qualitative research models in representative longitudinal studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-models-in-representative-longitudinal-studies